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Roll up the Rim Lunacy

The average Tim Horton's customer waits, say, three minutes waiting for service in the drive-through lane, but every time Horton's rolls out their roll up the rim promotion, the lineups and the wait times skyrocket. A customer might wait fifteen minutes or longer to get that rim.

Why are people so eager to waste their time in the drive-through lanes at Tim's only to get an invitation to play the same game again?

The odds of winning a coffee or food prize in Tim's contest are 1 in 6. Therefore, the average drive-thru customer may wait as long as one and a half hours before winning anything.

A two-litre engine consumes about 1.2 litres of gas per hour while idling. The average Roll up the Rim looney will thus spend about 1.8 litres of gas for the average prize. With gas prices hovering around 90 cents per litre these days, the average drive-thru winner should deduct $1.35 from the value of the prize in order to correctly calculate the value of the reward.

So, if you win an extra large coffee worth $2.25 you must deduct $1.35 from that to determine how much you actually won.

Waiting in a line is just like working. The hourly pay for waiting in line for a rim thus works out to be about sixty cents.

Sixty cents.

Is it really worth it?

Roll up the Rim Lunacy


THEN THEY CAME FOR THE MEMES.


The Assman

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